To be honest, the pre- or post-menopausal skin care products differ little from the lines for mature skin, but the real novelty lies in the fact that the word menopause is now displayed on the products. And that’s a small revolution that will please many women!
Demystifying menopause
According to Vichy, a pioneer in research into the impact of menopause on the skin for 30 years through its Neovadiol franchise, menopause now affects more than 10 million French women (450,000 new women in France each year), but one out of two French women is unaware of the consequences on her skin.
This key stage represents 30% of a woman’s life, but it is above all an intimate subject that is still taboo, with little representation of women over 50 in communication campaigns.
Determined to talk openly and positively about this stage of life, the brand has developed real expertise on the visible impact of hormonal variations on the skin during menopause (dryness, wrinkles, sagging, brown spots, dullness, inflammation) with more than 20 studies on over 1,200 menopausal women. It has just launched an information platform and podcasts dedicated to menopause (no pause@menopause), as well as a personalized coaching program, with video advice from experts in gynecology, dermatology, nutrition and facial massage (Menocoach on the brand’s website), and has renovated its Neovadiol line.
These new treatments, co-developed with dermatologists, endocrinologists and gynecologists, focus on two periods of menopause (skin “turbulence” begins upstream when the cycle …
