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The 2025 edition of Paris Packaging Week!
Thursday, October 5, 2023Products

Proteins at the heart of new anti-aging treatments

Les protéines au cœur des nouveaux soins anti-âge

Beyond the genome, the proteome is emerging as an exciting new vision of the science of aging. The most innovative anti-aging skincare products protect our proteins, and the good news is that they cost less than 100 euros… another point that’s furiously on-trend!

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The new anti-agers, protein-crazy!

Proteins are the body’s second most important constituent after water, but the primary source of longevity.
Beyond the genome, the proteome (all the proteins in a cell or organism) is the source of cellular aging.
As a new paradigm for longevity, protecting the proteome is the best response to the cause of skin ageing. If we protect and optimize the biological robustness of our proteins, and consequently that of our cellular repair systems, the whole functionality of youth is preserved.

Leading this new trend is Age Proteom Advanced Serum by Institut Esthederm (30 ml, €95). Formulated with near-immortal organisms capable of withstanding the most extreme stress (bacterioruberins from Arthrobacter agilis), this cellular longevity serum protects and strengthens all skin proteins. The skin’s proteome is restored to optimal function, and with it all the natural mechanisms for fighting the signs of aging. The result: skin ages half as fast.
Its firmness, tone, radiance, uniformity and density are restored.
This universal skin care product can be used morning and night, all year round, from the age of 25, alone or as a complement to a skincare cream. Suitable for all skin types.

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