If purple shampoo is a hit for neutralizing yellow highlights in blond or white hair (silvers love it), it is also widely used by all those who do highlights or highlights (including chestnuts). This is starting to make a lot of people… Moreover, after having invaded hair salons, it is gaining the selective and the GMS.
In hair salons
An avalanche of purple, blue or mauve tubes on the shelves of hair salons… you’d think there were only blondes in France! It should be pointed out that bleaching is the first technical act performed in salons and that bleached hair is particularly greedy for care. Purple shampoo is essential between two bleaches, as well as between two highlights, to eliminate unwanted copper highlights or yellowish undertones.
At Kérastase, which now offers it as an eco-refill, it is one of the best sellers (Ultra Violet Bath or Light Bath, Absolute Blonde range, 250 ml, €25.20 each; eco-refill 500 ml, €37.80).
At Schwarzkopf Professional too. The brand offers several, in the Blond Me range (Violet Neutralizing Shampoo for cold blonds, 300 ml, €20.90) or the BC Bonacure Clean Performance range, which also offers a long-lasting anti-frizz effect and protects against heat up to 210 degrees (Color Freeze Silver Shampoo pH 4.5, 250 ml, €14.15).
Among the latest creations: Ultimate Blonde Shampoo Violet Perfect Blonde by Moroccanoil (200 ml, €25.65), enriched with argan oil, which eliminates all false yellow or copper highlights, BB Illuminated Blonde Shampoo, Purple Sulfate-Free Moisturizing Shampoo by Bumble and Bumble (250 ml, €30) …
