They often blossom in winter (thermal shocks sensitize the skin, redness increases under the effect of the cold) and make the most of prebiotics. They make the skin more resilient (the new buzzword!), but can also fight against the signs of aging.
Anti-aging for sensitive skin
Paula’s Choice launches a new Calm Collection that provides immediate and long-lasting relief for sensitive skin, but also fights the signs of aging.
Each product is extra gentle on the skin and targets the underlying causes of sensitivity, not just soothing its manifestations. It reduces skin reactivity, strengthens the skin barrier and helps skin become more resilient over time.
The products are suitable for all types of sensitive skin, even those prone to rosacea, regardless of age. According to Paula, “over 70% of us experience sensitive skin and that number is growing. This means that at least 70% of us have a weakened skin barrier and are at risk for early signs of aging. Sensitive skin also deserves the latest technological advances and the best anti-aging ingredients.”
The new formulas reduce the signs of sensitivity before they appear, with the support of soothing and repairing active ingredients, such as allantoin, beta-glucan or Albatrellus confluens mushroom. The Calm line consists of six products: Extra Gentle Cleanser (198 ml, €28), Sensitive Skin Scrub (100 ml, €39), a gel-cream that contains 1% salicylic acid and allantoin, Nutritive Milky Lotion (118 ml, €28), a calming and moisturizing pre-care …
