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Quel est l’avenir de la parfumerie
Thursday, May 19, 2022Products

Shields

Les shields

These urban shields that protect against UV rays (SPF 30 minimum) and pollution are very popular this spring! Fluid, thin and invisible, they reconcile us with daily sun protection. Easy to live with, they can easily be slipped on over your day care and under your makeup.

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We know those of Clarins (UV Plus Anti-Pollution Multi-Protection Screen Moisturizer SPF 50, 30 ml, €44, in white or pink) and SkinCeuticals, the king of complexion beautifying shields, mineral or not (Ultra Facial UV Defense SPF 50, 30 ml, 41,80 € or Oil Shield UV Defense SPF 50, 30 ml, €38 , matifying for rather combination to oily skin)
This spring, La Roche-Posay, Vichy, Caudalie, Saève, Elemis, Topicrem, Uriage, Garnier Ambre Solaire, Givenchy, Isdin, Avène, Acorelle, Niod, Maria Galland… are launching theirs. As you can see, no distribution channel is immune to the shield!

In pharmacies, the summer of all shields!

Naturally, this is where the most shields are available, starting with those from La Roche-Posay (Anthelios UVMune 400 SPF 50+ Fluid 50 ml, €19 ), tinted or not, with or without fragrance, the ultimate protection against most rays, even the most insidious ones, such as ultra-long UVA rays (between 380 and 400 nm), which are responsible for deep cellular damage (oxidative stress, hyperpigmentation, DNA damage, premature aging).
The absolutely imperceptible textures give the sensation of having nothing on the skin with an additional asset, the famous Netlock technology, non-migrating, which prevents tears and stinging of the eyes, …

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