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The unmissable event of this year
Tuesday, October 24, 2023Products

So'Bio étic launches two new 2-in-1 hair solids: Shampoo & Conditioner

So’Bio étic lance deux nouveaux solides cheveux 2 en 1 Shampoing & Après-Shampoing

So’Bio étic rethinks the solid shampoo experience with a 2-in-1 shampoo that washes and detangles in a single step. A powerful argument to convince even the most reluctant to let themselves be tempted by this more economical and sustainable shampoo.

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Solid shampoos are often criticized for leaving hair rough, dull and tangled, and for not providing sufficient care.

So’Bio étic is rethinking the solid shampoo experience with two new shampoos & conditioners with patented, sulfate- and silicone-free formulas, certified organic and 100% of natural origin: Shampoo & Conditioner Solide Amande Bio, for all hair types, and Shampoo & Conditioner Solide Karité Bio for dry to very dry hair (65 g, €6.85 each). A game-changing 2-in-1 formula!

So’Bio étic has used the hot-casting technique to create a pebble rich in active care ingredients: the future solid is manufactured at high temperature, then poured while still boiling into the mold that gives it its final shape.
A more costly and restrictive method, but one that enables us to formulate without sulfated surfactants or sulfate derivatives (isethionates whose molecular structure is very close to that of conventional sulfates, and which have the same disadvantages: irritating to the scalp and polluting to produce).
This hot-casting technique also offers the advantage of adding raw materials that are generally complex or even impossible to incorporate into conventional solid rollers, such as oils, vegetable butters and conditioners.
These conditioners, derived in particular from rapeseed and beet, are …

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