If most brands offer the alternative with or without aluminium salts, for many irreducible consumers (especially those who perspire a lot), nothing can replace the effectiveness of antiperspirants as the summer season approaches. To reassure them, innovative packs and formulas are multiplying to make them more attractive and"acceptable" in the consumer's mind. The care ingredients multiply, the care of the skin of the armpits and the sensitive skins intensifies, the"zero alcohol" becomes generalized. To reduce the presence of aluminium salts, the brands add an ecological valence, such as the compressed antiperspirants (with the small green band) launched by Unilever (Dove, Rexona and Monsavon for women; Rexona Men, Axe and Williams for men). More environmentally friendly, they are twice as small (and more convenient when travelling), guaranteeing as many uses with less packaging and 50% less gas. Latest news : - at Dove : Compressed Deodorant Cotton Soft with cotton flower fragrance, and Beauty Finish with pearly mineral that hydrates and sublimates the skin's radiance (100 ml, 3.90 €); - at Rexona : Compressed Active Defense (100 ml, 3.49 €) or Rexona Men Compressed Active Defense (100 ml, 3.86 €). According to the group," Nine million French people have already adopted …