MCM (luxury backpack brand) launches Ultra, a new women’s fragrance whose bottle is a mini gold backpack. A miniature sculpture in gold metal as well as a woody floral creation perfectly in the air of time. An ultra glam gift to give or to give yourself!
MCM is a leather goods brand, known for its premium backpacks, which launches its first fragrance (MCM, Ultra The new fragrance, eau de parfum 30 ml, 63 €, 50 ml, 83 €, 75 ml, 103 € or travel size 10 ml, 26 €, exclusively in Nocibé perfumeries).
The fragrance, created by Frak Voelkl (Firmenich), launches with notes of pink pepper, Italian bergamot, blackcurrant, Pink Lady apple, with a heart of white flowers (tuberose, sambac jasmine) and a sensual woody base (cedar wood, golden amber, tonka bean).
“I imagined Ultra by thinking of the youth who carry the values of MCM: progressive, stylish and urban. That’s why I created a woody floral that’s racy and elegant. It’s a blend of sweetness and florality but also strength and determination,” says Frank Voelkl.
The formula is 100% vegan, with 74% biodegradable ingredients from environmentally responsible sources.
But if the perfume is pretty, it is especially its jewel bottle which is a frank success! A miniature backpack in gold metal, refined and original, both avant-garde and classic. A must-have!
