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Monday, August 28, 2023Products

Til's first daytime skincare product

Un premier soin visage de jour pour Til

Til, the brand dedicated to active ingredients from the linden tree, launches its first anti-aging and moisturizing day cream: La Crème de Beauté, made with 99.1% natural ingredients.

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After creating a night balm and a make-up-removing cleansing gel, Til launches La Crème de Beauté, a smoothing moisturizing day cream (50 ml, €49, available in September 2023), a complete anti-aging, anti-wrinkle, protective and moisturizing day care.

At the heart of the formula is Tiliactiv4, an exclusive linden complex that reproduces all the tree’s activity through biotechnology. This innovation reconstitutes the plant power of the linden tree with maximum effectiveness. After hand-harvesting the buds, twigs, leaves and flowers of wild lime trees over a hundred years old on the family estate in the Dordogne, the active ingredient is created from fresh, cryoextracted material, for total native cell integrity.
It acts on all the skin’s beauty markers: hydration, soothing, protection, regeneration, anti-aging, anti-wrinkle and radiance.

The biological activity of this titrated extract has been proven: it traps 68.7% of free radicals and inhibits 64% of 5-LOX (a marker of inflammation). Tiliactiv4 is surrounded by French botanical active ingredients: white lupin, which boosts collagen synthesis, improves microcirculation, promotes oxygenation, smoothes the microrelief and enhances the complexion’s radiance; verbena, a global anti-aging ingredient; belle de nuit, which despite its name, acts during the day to strengthen resistance against aggression; and Centifolia rose, which …

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