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Summer 2022 special
Tuesday, June 28, 2022Products news

A new eco-friendly, long-lasting make-up pencil from Fenty Beauty

Un nouveau crayon de maquillage écoconçu et longue tenue chez Fenty Beauty

Wish You Wood, Fenty’s new eye pencil, is made from sustainably sourced wood but is waterproof.

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~ 1 minutes

Wish You Wood is a long-wearing wooden eye pencil (€21, two shades: Cuz I’m Black and In Big Truffle, a warm brown with an aubergine tinge) which, thanks to its intensely pigmented, waterproof formula, stays in place all day. What makes it special? Its creamy lead that does not cling to the eyelid, unlike many wooden pencils.
“Wooden pencils don’t always provide a creamy, long-lasting finish. We worked hard to develop a wooden pencil that offers precision and long wear without sacrificing colour,” says Rihanna.

It is also 100% cruelty free and made from wood from sustainably managed forests. Its lead can be sharpened to the end for zero waste. It also has an airtight cap designed to keep the pure pigment-rich formula fresh and provide intense colour. No need to choose between high performance and long-lasting make-up!

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