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Wednesday, December 6, 2023Products news

A perfume chosen thanks to artificial intelligence at Atelier Parfum

Un parfum choisi grâce à l’intelligence artificielle à l’Atelier Parfum

The idea is ingenious: select the perfume that’s right for you in just a few minutes, thanks to AI! The fragrances, meanwhile, have been created by the noses of one of Grasse’s most emblematic houses (Robertet).

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Founded in 2020 by the passionate minds of Masha Russac and Mikolaj Pietrzak, L’Atelier Parfum is the fruit of an artistic complicity and a shared vision: to put emotion back at the heart of fragrance and make haute parfumerie both accessible and committed, while respecting nature, the environment and animals (all fragrances are 100% vegan).

Following international success (notably in Asia and the Middle East), L’Atelier Parfum moved to France and opened its very first boutique, Galerie d’Émotions Olfactives, in the heart of the Marais district of Paris (12, rue de Sévigné, 75004).

The challenge: to give free rein to perfumers’ imaginations, while respecting their artistic freedom; to use the finest, ethically-sourced raw materials; and to exalt French savoir-faire, by collaborating with the Robertet family house, an institution in Grasse (among other perfumers, the famous Michel Almairac, Alexis Dadier and Sidonie Lancesseur).

The ultra-clean formulas are made up of up to 9% ingredients of natural origin, and are devoid of any synthetic, potentially endocrine-disrupting, irritating or polluting ingredients.

The collection of fragrances (around twenty at present) is divided into three Opus: Opus 1 Le Jardin Secret (featuring Arme Blanche, a bouquet of white flowers enhanced with creamy sandalwood, Cœur de …

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