An ode to softness, NoLo perfumes - an ultra-trendy concept that favours alcohol-free products - offer delicate scents that reveal a unique olfactory signature. A new art of perfuming your skin.
NoLo perfumes (a contraction of No alcohol and Low alcohol) are a trendy concept all over the world, and particularly in France.
When it comes to alcohol, the generation of millennials preaches abstinence or moderation, and this trend is also spreading to perfumes!
After Officine Universelle Buly and Sabé Masson, it’s now the turn of luxury brands such as Guerlain and Byredo to come up with their own.
Officine Universelle Buly (owned by LVMH) was one of the first to offer only patented water-based perfumes (called Les Eaux Triples) that roll off the skin like velvet without being overpowering.
That’s what we love about them, their discreet (but very real) presence, their intimate little music! They don’t dry out the skin, and combine a deliberately limited number of ingredients (barely a dozen) with formulas made up of 92% ingredients of natural origin, which will delight sensitive or intolerant skin! With them, there’s no olfactory pyramid: the fragrance is inhaled in all its integrity as soon as it’s released.
Among its latest creations is L’Eau Triple Jardins Français ‘Concombre d’Inde et Menthe de Syrie’ (eau de toilette 75 ml, €150), which brings back to life a singular palette of scents inspired …
