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Thursday, April 21, 2022Products news

All-in-one creams...

Crèmes à tout faire…

A complete beauty routine in one product! A single product to moisturize the face and eye area, to act as a moisturizing mask and, depending on the product, to remove makeup, nourish the hair or the body… It’s the all-in-one, ultra-generalist product trend that’s coming… Very simple, practical when traveling and widely favored by Generation Z!

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It all started with Violette_FR’s Boum-Boum Milk (Violette is well known to beauty editors as she is also the creative director of Guerlain makeup), a 3-in-1 spray that is a toner, serum and moisturizer for the face as well as for the body and hair (100 ml, €57).
A clean and ethical formula (made from sustainably harvested ingredients), with probiotics, fermented birch sap, glacier water (loaded with essential minerals), olive leaf extract, squalane…. This liquid care product immediately created a buzz and quickly became the brand’s flagship product.

Faced with this success, Violette perseveres this spring and has just created C’est la cream (93 ml, €64), which is just as multi-faceted, and can be used as a daily protective cream (morning and evening), an eye care, a moisturizing mask (to be applied in a thick layer and left on for ten minutes or all night) or a body care. Here again, its formula has everything (Getto leaves, stabilized vitamin C, beet sugars to nourish the skin’s good bacteria, protective marshmallow root, squalane, organic jojoba oil, provitamin B5…).
Its rich and comforting texture envelops the skin, without damaging the makeup. The kind of barrier cream we would have dreamed́ of finding …

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