These products also focus on naturalness. Made up of at least 95% natural ingredients and often certified organic (which reassures young mothers), anti-stretch mark products, especially oils, are on the rise.
With the launch of two expert cares by Somatoline Cosmetic in April, the segment of the anti-stretch marks takes gallon (Prevention Stretch marks, 200 ml, €19.90; Correction Stretch marks, 100 ml, €19.90).
The Italian brand tells us that anti-stretch mark care, a fast-growing sector, is selling as much as slimming products. Both formulas are not certified organic, but they are composed of 95% ingredients of natural origin (the case of most novelties when they are not certified organic).
The first preventive care is an elastic, smooth and moisturizing cream texture, with jojoba oil and vitamin E.
The second one corrects stretch marks (already present) with centella asiatica (a sure bet in the anti-stretch mark field for its healing powers) and avocado oil, in a fast-absorbing gel serum texture.
Oils, still the favorite texture of young moms
Very safe, most of the time without preservatives (they become useless as soon as there is no water in the formula), the anti-stretch mark oil can be used from the first month of pregnancy and during breastfeeding. It prevents stretch marks, moisturizes and soothes the itching of the skin that stretches. By softening the tissues, it allows to better resist to the …
