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Wednesday, November 16, 2022Products news

Ardell launches 100% organic, eco-designed false eyelashes

Ardell lance des faux-cils écoconçus, 100 % bio

Ardell, the number one brand of false eyelashes in France and the USA, has created Eco Lashes: false eyelashes that are more sustainable, eco-designed, biodegradable and 100% organic. A great first that we can try for the holidays!

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Ardell offers five models of Eco Lashes, from the most natural to the most glamorous, which can be reused up to five times (€9.95 per pair of false eyelashes).

Thin and discreet or thick and full, these bangs are quick and easy to apply. They transform the look in the blink of an eye and for 24 hours. They adapt to all occasions and to all desires.
Afterwards, you just have to take them off delicately and store them in their box until the next use.

The natural hair false eyelashes are woven on a strip of organic cotton (this support decomposes in the ground, so go to compost!). The recycled and recyclable paper packaging is biodegradable and printed with soy-based ink. At the end of their life, they can be thrown in the recycling garbage can.

The only drawback: the glue recommended with the Eco Lashes (to be bought separately) is not biodegradable for the moment, but… it is being manufactured for a launch in 2023.
This new hemp-based false eyelash glue will be organic and vegan and will be able to adapt to all types of false eyelashes of the brand (natural bangs, magnetic…). To be …

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