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The 2025 edition of Paris Packaging Week!
Thursday, November 14, 2024Products news

Autumn mascaras...

Mascaras d’automne…

The new formulas are increasingly natural or certified organic. Enriched with skincare ingredients, they offer real strengthening benefits that are quickly visible, especially when removing make-up! The packaging is eco-designed, with a boom in glass bottles. In short, there’s no longer any reason to go without mascara!

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The ‘supple lashes’ effect in selective distribution

The new Phyto-Noir Deep Black Mascara by Sisley (€58) is a concentrate of current mascara trends.
Firstly, a formula rich in “noble” active ingredients, such as those found in face care products (in this case, a concentrated extract of Resurrection plant and vitamin peptides), then a make-up result that is highly volumising but not ‘filling’: lashes are very full (15 times their initial volume, according to the brand) but they remain supple and defined, without clumping.

The ergonomic hourglass-shaped brush works in tandem with the texture to coat each lash for customised volume. The result is extremely long-lasting.
But above all, thanks to active ingredients that help stimulate lash development, the lashes become thicker and more resistant day after day, and fall out less when make-up is removed. Bare lashes are denser, their quality is improved and they are simply more beautiful, even without mascara.

For her part, Charlotte Tilbury focuses on curled lashes with Exagger-Eyes Volume Mascara (€32), which wraps around each lash to create the illusion of bigger, brighter eyes.
Its ultra-curved brush, with laser-cut fine fibres, helps to unfurl the lashes, delivering maximum precision in the blink of …

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