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Tuesday, April 2, 2024Products news

Batiste launches two dry shampoos with fragrance microcapsules

Batiste lance deux shampoings secs intégrant des microcapsules de parfum

Perfect for anyone who wants to keep their hair smelling fresh, these two new dry shampoos contain fragrance microcapsules that activate when you sweat or touch your hair!

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My first - Active 24h Dry Shampoo, spray 200 ml, €5.95 - is ideal for hyper-active and sporty women. Once sprayed into the hair, its fragrance microcapsules are activated at any time by perspiration (water will dissolve their coating).
A little extra that changes everything: from now on, all you have to do is spray the shampoo a little before a fitness session so that the perspiration is absorbed during the effort.
No time for a shower before getting on with your day? No matter, this technology will guarantee long-lasting diffusion of the encapsulated fragrance, providing up to 24 hours of freshness.

For people who aren’t particularly keen on sport but want to keep their hair smelling and looking fresh, Batiste offers a second reference: Shampoo Sec 24H Fresh (spray 200 ml, €5.95) whose fragrance microcapsules are activated by touch.
Simply massage the hair roots to release the fragrance from the microcapsule.

Both formulas are based on rice starch, which absorbs excess sebum, with an invisible, non-drying finish and guaranteed no white residue.
Finally, their recyclable spray allows intuitive spraying, even upside down.

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