With the Olympic Games upon us, we’re rediscovering the pleasure of getting moving! Logically, special sports body care products are in the spotlight, but that’s not all… Everyone is playing their part to make themselves heard in this crucial period for French trade!
In addition to partnerships with athletes (most recently with Célia Perron, heptathlete and Eau Thermale Avène ambassador, and Fanny Peltier, French sprinter, with Erborian), cosmetics brands are also promoting the Olympic Games in full swing!
These include La Roche-Posay, Aésop, So’Bio étic, Lush… But even brands like Light In Derm, the forerunner in the power of light on the skin, calls itself “Olympic champion in the elimination of pigmentation spots” for the launch of its latest Spotless ritual (4 capsules of photo-active serum for one month’s treatment, €85, availability: September 2024).
While it acts on all phases of hyperpigmentation, combining as always calibrated regenerating LEDs, photo-active ingredients, deep tissue massage and scientifically proven results, the brand also reminds us that Mathieu Lehanneur, in addition to the Olympic torch, also designed their device!
Ephemeral boutiques and muscle recovery…
In the Marais district, Lush opens the Magic Pop up, an exclusive wellness pop-up in its Fresh & Flowers boutique (from July 29 to August 17, 2024).
For three weeks, the brand of fresh, handmade cosmetics will be taking the general public on a journey of ultimate relaxation through a veritable sensory voyage, accompanied by champion products that promote well-being and muscle recovery, …
