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The unmissable event of the year!
Thursday, November 16, 2023Products news

Beauty for Black Friday 2023

La beauté à l’heure du Black Friday 2023

Here’s a subject that’s a pretext for communication, both one way (we’re boycotting Black Friday) and the other (we want to take advantage of the promotions)! Both points of view are defended. Here’s a look at some of the arguments.

Reading time
~ 4 minutes

Black Friday is fast approaching. It has been growing steadily over the years.

This year it takes place from Friday November 24, and is generally eagerly awaited by a majority of consumers with their purchasing power at half-mast.
Originally held on the last Friday in November, the holiday has now become a week. It now lasts eight days on average (each brand sets its own tempo), and remains a godsend just a few weeks before the festive season. Most brands and major beauty retailers such as Sephora, Marionnaud, Nocibé, Passion Beauté… are no exception to the rule.
What’s new is that Black Friday is really becoming a communications medium, either to offer limited editions free of charge for a certain amount spent, or to criticize these habits of over-consumption and encourage donations to associations. The two schools of thought clash.

Long live discounts!

Paula’s Choice is offering a 20% discount on its entire website from November 19 to 27, and a Collector’s Edition of its cult product, Lotion Exfoliante 2 % BHA édition gold (118 ml, limited edition) for orders over €95.

From November 16 to 27, Bleu Libellule (a brand dedicated to hair care) is offering a 20% discount …

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