Bioderma launches the first self-hydrating eco-biological serum: Hydrabio Hyalu+ Sérum (30 ml, €27.90, availability: January 2024), which helps skin to reactivate its natural hydration mechanisms and plump up intensely and durably from within, while limiting the appearance of signs of aging, without compromising on sensoriality and tolerance.

Thanks to its formula containing several biomimetic hyaluronic acids, i.e. those naturally present in the skin (one high molecular weight forming a film on the skin’s surface to limit evaporation, the other low molecular weight stimulating collagen synthesis) and a self-rehydrating sugar that helps the skin to synthesize and protect its own hyaluronic acid reserves. It teaches dehydrated skin to restore and preserve its moisture reserves (60% more hydration in 30 minutes).
According to Elodie Valin, Bioderma’s Director of Scientific Development, “combining the two types of hyaluronic acid multiplies their action on the skin, while preserving its ecosystem.”

This latest-generation moisturizing serum also contains niacinamide, which strengthens the skin barrier, and carnosine, which protects against oxidative stress. Intensely and sustainably moisturized, skin is plumped, firmer and more toned, fine lines and wrinkles are reduced, and the complexion is fresher and more radiant.

To make each application a true moment of pleasure, particular attention …