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Monday, February 28, 2022Products news

Bulk, a new challenge for Le Petit Marseillais

Le vrac, un nouveau défi pour Le Petit Marseillais

Le Petit Marseillais is taking another step towards sustainable development by experimenting with its Extra Doux shower gels in bulk, exclusively at Monoprix Montparnasse for the moment.

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~ 2 minutes

30 years after democratizing the “berlingot” refill, France’s favorite beauty brand in supermarkets (source: Kantar 2021) has created a unit equipped with five reservoirs that allows you to refill your shower gel bottle yourself.
This eco-designed innovation limits the consumption of plastic: you can reuse your empty bottle to refill it directly in the store. The bottles of Le Petit Marseillais Extra Doux shower gels, already 100% recyclable, can now be refilled in bulk.

In detail:
• Bring your empty Le Petit Marseillais shower gel bottle (in good condition, clean and dry)
• Choose your fragrance and size on the touch screen
• Unscrew the cap of the bottle
• Fill it by placing it under the faucet
• Print the label with all the legal mentions
• Stick it on the back of the bottle on the existing barcode

For the moment, the five best-selling references of the brand (Organic Verbena & Organic Lemon, Organic Orange Blossom from the Mediterranean, Sweet Almond Milk, Organic White Peach & Organic Nectarine, Vanilla Milk) are offered in two capacities (classic 250 ml format, €2.10/€2.30 or family size of 650 ml, €4.80/€5.20).

In terms of formulas, Le Petit Marseillais always …

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