Although there were already a number of them in conventional cosmetics, it’s now the turn of certified organic brands to offer their violet ranges with some major assets: plant pigments, de-jaunising plant extracts and everything you need to keep your hair beautifully blonde or white!
Blonde, white or grey hair, natural, highlighted, coloured or bleached, represent a lot of people! That’s why so many brands have turned their attention to this segment.
What’s new is that no certified organic formulas existed for these violet products.
Centifolia, Coslys and Mademoiselle Bio have put this right. Centifolia launched its Lumière Intense range, which includes a Dejaunizing Violet Shampoo & Detangler (bottle with service cap, 200 ml, €9.95) and a Dejaunizing Ultra-Violet Mask (250 ml jar, €18.95). Both contain violet pigments obtained from sweet potato root to neutralise yellow highlights, and blue pigments derived from cape jasmine to combat orange highlights.
The shampoo, as concentrated in active care ingredients as a conditioner, is a 2-in-1 product that washes like a shampoo and detangles like a conditioner. It gives hair back all the intensity of its colour.
The mask, on the other hand, offers 48 hours of nutrition to deeply repair damaged hair, leaving it stronger and protected all the way to the ends.
The packaging is eco-designed, with 100% recycled primary packaging and no carbon black.
For its part, Mademoiselle Bio has designed a Violet Illuminating Care Shampoo (200 ml, €8.50) and a Violet Care Mask …
