By reconciling the irreconcilable with a dual formula, it opened up the field of possibilities in terms of science and innovation. Clarins’ iconic anti-ageing skincare product has once again revised its formula to incorporate the new laws of epigenetics.
Clarins Double Serum, Complete Intensive Youth Treatment (30 ml, €105; 50 ml, €149; 75 ml, €179) has been reinvented with a new technology inspired by the science of epigenetics.
Recognised in the medical field, epigenetics is the study of lifestyle-related changes in gene expression.
According to the brand, “85% of our genes are modulated by our lifestyle and behaviour, and only 15% by the passage of time.”
An exclusive Clarins clinical study was carried out on more than 60 homozygous twin women to observe the consequences of epigenetics on skin ageing and the signs of ageing, because it is undeniable that, despite the same genetic heritage, twins age differently.
This study led to Epi-ageing revealing that an unbalanced lifestyle causes a 44% increase in methyl groups, which are gene inhibitors. These gene inhibitors block the activity of four key genes present in fibroblasts that preserve the skin’s youthful appearance.
The result? A clear acceleration in skin ageing.
Clarins has thus been able to develop a new cutting-edge technology guided by the desire to target the signs of ageing induced by lifestyle and the environment.
At the heart of this technology is a plant never before used in cosmetics: the exclusive …
