SVR has no qualms about breaking the mould of dermocosmetics with its ground-breaking packaging, and has established itself as one of the most environmentally-friendly brands in the pharmacy sector! After hygiene, the company is now moving into skincare refills. First with its best-seller Collagen Biotic, which is entirely eco-designed. The rest of the Biotic range will follow in early 2025.
Collagen Biotic Crème Rebondissante Raffermissante by SVR is the first anti-ageing skincare product to take the plunge into refilling in 2024 (50 ml, €46.90; refill 50 ml, €36.90, availability: October 2024).
This new packaging ticks all the boxes. The jar is made from lightweight glass with a recyclable cap. The PP plastic cup is a lighter solution.
Ultra-easy to use with a single click, it has a low production impact and is fully recyclable.
According to Jérôme Jacqueline-Bessière, CSR Director, “Reducing the use of materials is one of the pillars of our CSR strategy, enabling us to significantly reduce our carbon footprint (39% fewer CO2 emissions). Switching to refills allows us to drastically reduce packaging materials (less glass, less cardboard), and is the solution that we feel is most effective today,”
Collagen Biotic’s packaging may have changed, but its formula is as effective as ever in combating loss of elasticity and wrinkles.
It contains 2% firming plant collagen, pasteurised probiotics (deactivated strains) to rebalance the skin’s microbiota, stabilised vitamin C and hyaluronic acid to plump up the skin.
A total of 97% naturally-sourced ingredients and an ultra-sensorial, shape-memory texture that melts and fuses with the skin without leaving an oily …
