The battle for sensoriality is raging in the ultra-competitive world of cosmetics. But the real surprise effect remains rare. Except with these few novelties really able to"pick" us! Face oils that look like water, fluids that heat up, anti-ageing treatments that provide shivers of pleasure, masks that sparkle,"transformist" make-up remover, extra-foaming shower gels… These new treatments really provide new sensations..;
A high sensoriality is a source of increased well-being. But not that. It also gives the application the impression that"something is happening" and that the product is"acting". The more pleasure it provides, the more effective it will be judged. This is the subjectivity of the"sensitive emotion". And it is not only subjective, because we know well the"placebo" effect of cosmetics, and if we have the feeling that the product is active from the first application, well, it will really act more. Because other mechanisms come into play, like belief, but anything that supports it is good to take! A positive feeling on application reinforces the conviction of the product's performance. That is why technological advances are increasingly serving immediate effects. We can therefore say that sensoriality (especially when it is instantaneous and surprising) is the royal way to efficiency. Demonstration with several innovations with really bluffing sensoriality.
Water oils
Recreating the enveloping and comforting contact of an oil that is not an oil (it does not contain a drop of oil), inventing a new generation of"oil sensation" texture that is as impalpable as water, this is the challenge that Lancôme Laboratories have launched themselves with Absolue L'Extrait Essence Ultime (30 …
