The key point is that there is no longer any seasonality for very high levels of daily sun protection, which have become a skincare product in their own right, and even (at least for the L’Oréal group) the essential skincare product.
Biotherm had already launched Urban UV Defense Hydratant SPF 50+ (30 ml, €44), an invisible moisturizing fluid combining very high UV protection and skincare ingredients (regenerating Plankton de Vie and moisturizing hyaluronic acid).
But the group’s big launch will take place at Lancôme on February 19, 2024: UV Expert Supra Screen Invisible UV Serum SPF50+ (40 ml, €54). This is a suncare product that the brand presents as “a daily treatment against photoaging, more than UV protection, the last fundamental step in any skincare routine before make-up”. According to the brand, “to preserve the health and integrity of the skin, it’s not enough to wear sun protection in summer. The skin needs daily protection against the harmful and lasting effects of prolonged exposure to ultraviolet rays all year round. Understanding the mechanism of action and the deleterious effect of UV rays is an essential step in protecting the skin from severe damage, such as cancer and premature photoaging. Since …