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The event that dives into the heart of innovation!
Wednesday, December 20, 2023Products news

Énergie Fruit launches Clean Detox Shampoo

Énergie Fruit lance le Shampoing Clean Détox

The new, even more cleansing formula of this shampoo for combination hair (greasy roots, dry ends) means you can cut the frequency of shampoos in half, saving water.

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The new formula of Énergie Fruit’s Clean Détox Shampoo (250 ml, €5.70) contains purifying green tea, to provide even more cleansing action for combination hair.
Sulfate-free, pH-neutral, enriched with aloe vera and sea salt, and infused with a fresh plant fragrance, it gently purifies and detoxifies roots, while moisturizing dry ends. Hair is well detangled and regains its lightness while retaining its volume.

Its advantage: it reduces shampooing frequency by half, thus saving water. The brand carried out a usage test from November to December 2023 on 31 volunteers selected according to their hair type: oily hair (32.3% of the user panel); dry ends, oily roots (67.7% of the panel). After having tried the product over a given period, the users completed an end-of-use test questionnaire designed to validate, or not, the claims made.
The results obtained enabled us to validate the spacing of shampoos for users between the beginning and end of the use test.

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