With over a century of experience in hair coloring, Garnier is launching Good, the new generation of at-home permanent hair color that offers a more natural, simpler, more sensory experience. It’s all packaged in an innovative, eco-friendly packaging.
What if at-home hair coloring became a feel good moment?
According to Garnier, one woman in two does not color her hair at home for fear of a chemical composition that would damage her hair, complicated application or disappointing results.
The answer of the brand to remove these brakes: Good Permanent Haircolor ( € 12.90). A formula described as “hybrid” (patented technology), containing 90% ingredients of natural origin and active ingredients from green sciences that provide intense nutrition to hair during coloring (with fair trade shea butter from a solidarity sourcing program in Burkina Faso).
Ammonia-free, silicone-free and vegan. In an eco-designed cardboard jar, which contains everything you need, including gloves (45% less plastic than a classic hair coloring kit).
A really simple and sensory application thanks to a creamy texture that does not run and resembles that of a mask (application time: 30 minutes) and a cocooning fragrance (goji, orchid, sandalwood).
Practical, we mix the formula directly in the pot. The results do not disappoint: the color is brilliant, natural and long-lasting (up to eight weeks), 100% of white hair is covered and the fiber is nourished.
Available in 12 multi-dimensional (i.e., all shades!) shades, from truffle brown to …
