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Thursday, December 12, 2024Products news

Hair: leave-in is settling in!

Cheveux : les leave-on s’installent !

These leave-on, multi-benefit hair care products are all the rage! They detangle, treat, moisturize, nourish, combat hair loss and… save time! They can now be found in most hair ranges.

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While leave-ins are well known in the United States, they have only recently become established in France.

Aveda was one of the first American brands (part of the Estée Lauder group) to offer them.
Every Aveda range has one, from Botanical Repair, Damage Remedy (for damaged hair), Nutriplenish (for dry hair), Color Control (for color-treated hair), Be Curly Advanced (for wavy or curly hair), Scalp Solution (for the scalp), or even for hair loss in the Invati Ultra Advanced line.
And it’s in this range that the brand has launched its latest innovation: Soin Fortifiant Sans Rinçage Invati Ultra Advanced (100 ml, €45.50 or 25 ml, €13). Based on a host of antioxidant and anti-hair-loss plant extracts (brassica, eclipta prostrata, ginseng, ginger, turmeric, alpinia…), plant oils and vegan lactic acid, it contains 98% natural-origin ingredients. It protects hair from breakage due to brushing and heat, controls frizz for 24 hours and seals the hair cuticle for a smooth, shiny finish.

For its part, Lazartigue has created Hair Styling Protective detangling leave-in care (250 ml, €32.90) with ginger and magnolia extracts, suitable for all hair types and the whole family (from one year of age).
This ultra-fine-textured milky mist …

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