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The 2025 edition of Paris Packaging Week!
Tuesday, December 12, 2023Products news

Lancôme unveils Idôle Tint, its new liquid eye blush

Lancôme dévoile Idôle Tint, son nouveau blush liquide pour les yeux

Is it a blush or an eyeshadow? Both, my captain! With its double-ended applicator and ochre or pink shades, Idôle Tint can be applied to cheeks or eyelids. A product which opens up a multitude of creative possibilities…

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With Idôle Tint, Lancôme’s first multi-purpose liquid eye shadow (€35, available from the end of January 2024), we discover make-up that unleashes creativity.
This liquid eye blush can be used as eyeshadow, blush, highlighter and even eyeliner!

Thanks to its innovative, precise and flexible applicator, with a flat tip for applying blush and a pointed tip for drawing a bold line of eyeliner, Lancôme reinvents the make-up experience.

Very easy to apply, the seven mineral shades are, whatever the use, very attractive and natural.
Lisa Eldridge, Lancôme Creative Director for Make-up, drew her inspiration from the desert, where the sun reveals the earth’s mineral colors.
A series of warm, sun-kissed shades, from rosewood to ochre, from copper pink to sienna and desert sand, designed to enhance every skin tone.

Idôle Tint is water-resistant, offers 16 hours of hold and comes in two finishes: incredibly matte or iridescent shimmer.
On the cheeks, matte shades can be used for a touch of blush, while shimmering tones illuminate the face.

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