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Tuesday, December 12, 2023Products news

Lancôme unveils Idôle Tint, its new liquid eye blush

Lancôme dévoile Idôle Tint, son nouveau blush liquide pour les yeux

Is it a blush or an eyeshadow? Both, my captain! With its double-ended applicator and ochre or pink shades, Idôle Tint can be applied to cheeks or eyelids. A product which opens up a multitude of creative possibilities…

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With Idôle Tint, Lancôme’s first multi-purpose liquid eye shadow (€35, available from the end of January 2024), we discover make-up that unleashes creativity.
This liquid eye blush can be used as eyeshadow, blush, highlighter and even eyeliner!

Thanks to its innovative, precise and flexible applicator, with a flat tip for applying blush and a pointed tip for drawing a bold line of eyeliner, Lancôme reinvents the make-up experience.

Very easy to apply, the seven mineral shades are, whatever the use, very attractive and natural.
Lisa Eldridge, Lancôme Creative Director for Make-up, drew her inspiration from the desert, where the sun reveals the earth’s mineral colors.
A series of warm, sun-kissed shades, from rosewood to ochre, from copper pink to sienna and desert sand, designed to enhance every skin tone.

Idôle Tint is water-resistant, offers 16 hours of hold and comes in two finishes: incredibly matte or iridescent shimmer.
On the cheeks, matte shades can be used for a touch of blush, while shimmering tones illuminate the face.

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