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Wednesday, November 2, 2022Products news

Lierac gets a makeover

Lierac fait peau neuve

Lierac is back! Bought by the Native Laboratory (which also owns Roger&Gallet and the former brands of the Alès group: Phyto and Jowaé), the brand born in 1975 has been completely reformulated and repackaged. First, a new range of make-up remover and anti-ageing care products, before tackling in 2024 the body care products for which its expertise is recognized.

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Lierac began by revising its entire range of cleansers, which have been reformulated with a marine prebiotic complex to preserve the skin’s flora. Composed of a minimum of 96% ingredients of natural origin, the six makeup removers come in five different textures, to address most issues and satisfy all skin types: The Cleansing Foam (150 ml, €14), with its whipped texture and foaming plant complex, which captures the slightest toxin from the face; The Cleansing Milk (200 ml, €14), ideal for dry skin; The Moisturizing Lotion (200 ml, €14), with just the right amount of hyaluronic acid to instantly plump and smooth the skin’s micro-wrinkles; The Eye Makeup Remover with a biphasic texture (100 ml, €14) that eliminates stubborn makeup, even waterproof, while protecting the eyelashes; The Micellar Water (200 ml, €14) that cleanses and moisturizes together (thanks to vegetable glycerin and sugars from corn and sugar cane) all skin types, even the most sensitive; The Exfoliating Mask (75 ml, €19) with volcanic rock and bamboo silica micrograins and kaolin, a 2-in-1 for a deeper cleansing.

For anti-aging face care, the line called Lift Intégral is inspired by architecture. Lierac applies the principles of architectural tensegrity (the ability of a …

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