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Thursday, May 11, 2023Products news

Luxury invades the hair care

Le luxe investit le capillaire

It will have escaped no one’s notice, hair is the new skincare! After Sisley, it’s the turn of Guerlain, Augustinus Bader and Oribe to launch their lines dedicated to hair in France.

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Taking care of one’s hair as well as one’s skin is the adage of Sisley, which was among the first luxury brands to “bet” on hair care with its Hair Rituel by Sisley range.
No less than 12 products such as La Crème 230, Soin Réparateur Thermo-Protecteur sans rinçage (150 ml, €83.50), which transforms blow-drying into hair care and received the Prix d’Excellence de la Beauté Marie Claire 2022, the Soin Lavant Perfecteur de Couleur (200 ml, €72) and the Huile Précieuse Cheveux (100 ml, €95).
The latest creation, the Color Enhancing Care Mask (200 ml, €88, available May 16, 2023), allows the color to last twice as long thanks to a nourishing and protective complex with an acidic pH (sunflower seed extract, vitamin E acetate, shea and passion fruit oils, alpha-bisabolol of natural origin, soothing sugar of vegetable origin…) and UV filters.

The brand also offers in-cabin hair treatments in its Sisley houses, such as Le Grand Soin Cheveux Régénérant et Restructurant (1H30, €270), a shiatsu-inspired experience that combines massages, drainage and relaxing heat bath wraps.
These treatments are completely personalized thanks to the Hair Rituel Analyzer, a connected expert tool that makes it possible to carry …

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