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Tuesday, January 9, 2024Products news

Mademoiselle Gold, a new brand dedicated to straight hair

Mademoiselle Gold, une nouvelle marque dédiée aux cheveux lisses

It’s clear that hair care ranges are becoming increasingly sophisticated! Mademoiselle Gold is an original six-product routine for straight or straightened hair. It’s not always easy to maintain volume at the roots, while promoting a smooth, shiny look at the ends. That’s what this new brand sets out to achieve.

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Founded by Victoria Petri in 2023, Mademoiselle Gold is an eco-friendly brand specializing in hair care for straight hair.
With its Joséphine range, composed of six products, the brand is making a difference by offering products that are 100% vegan (straighteners previously may have contained animal keratin), cruelty free, sulfate free, made with a minimum of 97% natural-origin ingredients and Made in France, adapted to the problems of straight hair looking for care (the constant use of straighteners dries out) but not too much so as not to be weighed down.

Let’s start with Le Green de Joséphine (200 ml, €24.90), a special root mask based on green clay and marshmallow powder, which eliminates accumulated sebum and purifies the scalp. Then let’s cleanse gently and deeply with Le Clean de Joséphine, a gentle Light Foam Shampoo (200 ml, €15.50), which gives hold to lengths, while sheathing hair and reinforcing natural smoothing.
Express Detangling Conditioner (L’After Clean de Joséphine, 200 ml, €18.50), enriched with jojoba wax and antioxidants, nourishes the fiber without weighing it down.
To care for lengths, Le Pretty de Joséphine, Soin onctueux réparateur pour les longueurs (200 ml, €21.90) deeply moisturizes, while boosting smoothness.
Le Smart de Joséphine, …

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