Cosmetic Valley's 2024 congress
Thursday, February 8, 2024Products news

Make-up and treatment concealers

Des anticernes maquillants et traitants

In 2024, the new concealers make up and conceal our dark circles, of course, but above all, they make increasing use of skincare ingredients to treat problems around the eyes. And at this time of year, traditionally associated with tiredness, it’s just what we need!

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A good concealer relies on a skilful blend of optical and colour pigments (too much pigment would leave dark circles even more visible, too little would make it insufficiently corrective) and treatment ingredients.
At the start of this year, the focus is shifting towards active skincare ingredients! The new concealers offer much more than just make-up.

As concentrated in active ingredients as a serum, they reduce dark circles, moisturise the skin and stimulate microcirculation… Like Good Apple Anticernes Haute Couvrance Ultra-Léger by KVD Beauty, with antioxidant and nourishing apple extract (10 ml, €29.90, from Sephora), or Erborian’s latest creation: Super BB Concealer with Ginseng (10 ml, €33, available in February), which contains 5% niacinamide to visibly lighten and reduce the appearance of dark circles, 2% white ginseng complex to help smooth and hydrate the skin, fermented ginseng flower extract to brighten and even out the skin, and escin, whose stimulating action on microcirculation reduces the appearance of dark circles.
Thanks to its high-coverage formula and light, creamy texture, this concealer camouflages dark circles, without smearing them into fine lines or creating a heavy look. The result is a natural, luminous look that lasts for twelve hours.

The same goes for …

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