Cleaner, better tolerated and above all more effective, they increasingly incorporate prebiotics or probiotic extracts. A real plus! Most antiperspirants are anti-odour products that combat the bacteria that cause unpleasant smells, but we’re starting to see the emergence of antiperspirants formulated without aluminum salts.
If we had to draw up a portrait of the perfect deodorant for 2023, the winning formula would be predominantly natural (minimum 95% ingredients of natural origin), high tolerance, free from alcohol and contested ingredients, and of course free from aluminum salts.
The trend is to remove bicarbonate, which can prove irritating on certain sensitive skins, and above all to incorporate probiotic or prebiotic extracts, to rebalance the skin microbiota responsible for unpleasant odors and reinforce deodorant efficacy.
This is the case with Alvadiem deodorants, which combine organic lavender honey and prebiotics (Déo Stick Absorbant 48h, 50 g, €12.20; Déodorant Soin Régulateur, 70 ml, €13.40).
A key active ingredient in the range, organic lavender honey is a monofloral honey with exactly the same protective mechanisms of action as the bacteria in the microbiota. Its low pH and production of antimicrobial peptides prevent the development of undesirable bacteria.
As a living beekeeping raw material, it is more easily, rapidly and durably assimilated by the skin, rebalancing the cutaneous microbiota day after day, so that the skin regains its self-sufficiency.
But these deodorants aren’t just anti-odour. They’re also moisture-repellent, thanks to a concentrate of ultra-absorbent natural powders with a microporous …
