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The event that dives into the heart of innovation!
Thursday, February 13, 2025Products news

New mascaras float on a wave of softness!

Un vent de légèreté flotte sur les nouveaux mascaras !

Thin as rods or plump as Knackis™ in their design, winter’s new mascaras, light and beneficent, propel our lashes to new heights! The formulas, ever more natural and fortifying, deliver clean, precise, effortless application and perfect definition.

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Larger, fuller lashes

Lashes that “clump” under mascara are out of fashion!
The big difference is that new formulas promise airy volume and soft, supple lashes. No more heavy, weighed-down looks that crumble at the end of the run!

Make way for fluffy, lightweight mascaras, like the new Lancôme: Lash Idôle Flutter Extension (8.5 ml, €32). Genuine extensions in a long tube for a make-up result as light as butterfly wings!
It guarantees fuller, visibly longer lashes by 5.5 mm, so much so that it’s even seduced fans of professional eyelash extensions, 77% of whom are ready to give them up (Consumer test conducted on 114 women aged 18 to 50 using eyelash extensions).
It works by combining an innovative trio of complementary waxes with an ultra-small conical brush (Lancôme’s smallest and most precise), equipped with 480 nanopicots, to define and separate lashes one by one.
A new-generation wax-in-water emulsion gives this mascara its smooth, creamy texture and light finish.
What’s more, thanks to the combination of a high quantity of pigments and a film-forming polymer, the formula coats lashes for a visibly lengthened effect. Ophthalmologically tested, it is suitable for contact lens wearers and sensitive eyes, as are most …

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