It’s one of consumers’ favorite active ingredients, but many prejudices persist about it, such as the fact that it shouldn’t be used in spring because it’s photosensitive… which is not true, according to Novexpert. “It’s the skincare products that contain it, which are often acidic, that make the skin sensitive to the sun. It’s also this acidic pH that can cause redness or irritation in sensitive skin.” The brand uses a stabilized vitamin C, combined with a “bodyguard” molecule and boosted by ellagic acid (from the African birch tree), which increases penetration without lowering pH. It is also suitable for all skin types, even sensitive, and during pregnancy.

Such is the case with the new Light Cream with vitamin C (40 ml, €39.95) with physiological pH (4.5), which makes Vitamin C accessible to everyone, all the time! Classified as a therapeutic anti-aging skin care product in Korea, it overturns the codes of traditional anti-dullness skin care products.

The preservative-free formula (containing antibacterial Lactobacillus peptides) is both moisturizing and nourishing (hyaluronic acid, jojoba oil, shea butter…), anti-oxidant and anti-aging (laminaria digitata, novaxyline, a Novexpert-patented active ingredient that stimulates sirtuins, youth proteins, and ellagic acid, which also reduces metalloproteases, collagen-destroying molecules) and …