Oral care has been a major trend for some time now, and in 2024 it will become more clearly defined, with an increasingly cosmetic and sophisticated approach, rituals borrowed from Ayurveda, unusual tastes and innovations coming mainly from digital brands.
Care enriched with prebiotics and Indian rituals…
Created in 2022, The Smilist Microbiotic Oral Care, a certified organic French brand with expertise in oral microbiota, has created the Pure Breath line, inspired by Ayurvedic detox and made up of three products: the Pro Tongue Scraper (€24.90), the Purifying Two-Phase Mouthwash (200 ml, €39.90) and the Purifying Boost Mouth Spray (15 ml, €15.90, available in pharmacies, Mademoiselle Bio and on the website).
A real expert tool, the Pro Tongue Scraper is designed to effectively eliminate bacteria and deposits that build up on the tongue while you sleep.
Its unique double tip cleans and detoxifies the tongue in one easy movement, for fresh breath.
The alcohol-free mouthwash (which is quite rare) has a refreshing “oil-in-water” texture, concentrated in botanical oils (including coconut oil), mineral zinc and savory water.
It freshens breath, purifies and rebalances the oral ecosystem for a naturally healthy mouth. Like the Mouth Spray, infused with zinc mineral and vitamin C.
The brand already has a Gentle Polishing Toothbrush (€9.90) with 10,000 ultra-fine nano bristles for deep cleaning. Uniquely gentle, it can even be used to gently massage the gums.
This natural, gentle approach is reflected in all The Smilist …
