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Tuesday, September 12, 2023Products news

Prada launches its first refillable make-up collection: Prada Couleur

Prada lance sa première collection de make up rechargeable : Prada Couleur

The Italian brand strikes a blow by redefining color and skincare. Skin-optimizing foundation, lipsticks and eyeshadows… all packaging is refillable and eco-designed. Prada Couleur reconciles luxury, functionality and responsibility, for a modern result.

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Prada Couleur is a collection that draws inspiration from fashion trends and rethinks the expression of color, reconciling minimalism and maximalism, sophistication and eccentricity, simplicity and versatility, real and virtual. Prada Reveal is the new skin-optimizing refillable foundation (30 ml, €60; refill 30 ml, €50; 33 shades) that enhances the complexion in three dimensions (tone, luminosity and texture) to reveal soft “filtered effect” skin in real life.
Exclusive to Prada, the patented IRL (In-Real-Life) technology optimizes light diffusion thanks to an intelligent molecule that microcrystallizes on the skin, revealing a naturally radiant, flawless complexion.
The breathable formula contains niacinamide, a complex of Lactobacillus extracts to refine skin texture, and vitamin E.
The 33 shades have been developed using artificial intelligence and an algorithm of 3,000 scanned skin tones for greater precision and personalization.

The lipsticks reinvent the brand’s emblematic materials (Saffiano leather and Re-Nylon) and offer two types of matte, reminiscent of the matte lips ubiquitous on Prada catwalks. Each is available in 13 shades (Prada Monochrome Hyper Matte or Soft Matte Rouge à Lèvres Rechargeable, €45 each, refill €35).
The colors are complemented by a pale green moisturizing balm, colorless on the lips, to be worn alone or as …

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