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The unmissable event of this year
Wednesday, September 13, 2023Products news

Prada Soin or augmented beauty

Prada Soin ou la beauté augmentée

After make-up, here comes the Prada Soin (or Prada Skin) collection of three facial care products, subtitled “Augmented beauty”. Minimalism, simplicity, versatility and ecology (they’re all refillable) characterize them.

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In an ever-changing environment, saturated with stimulants and stress factors, the Prada Soin range rethinks skincare through the prism of adaptation.
Designed to help skin adapt to a changing environment, by reinforcing its inherent resilience, the formulas contain natural adaptogenic active ingredients (15 rare plants), which work in synergy with proven dermo-cosmetic ingredients (Pro-Xylane, hyaluronic acid, vitamin CG, peptides, ceramides…).

Prada Soin is available in three face care products: La Crème Jour & Nuit (60 ml, €360; refill 60 ml, €290), Le Sérum Visage & Yeux (30 ml, €370; refill 30 ml, €295) and Le Nettoyant (125 ml, €95, currently non-refillable). The latter is a 2-in-1 cream-foam cleanser containing a powerful blend of amino acids, glycerine and Lactobacillus ferment to purify skin texture while optimizing suppleness and radiance.

Sensoriality is at the heart of the care products, with textures that fuse with the skin (the cream has a gel texture that transforms into a balm, the serum is a melting cream) and an airy fragrance (vanilla, heliotrope and iris), created by master perfumer Daniela Andrier (the nose behind Prada’s Les Infusions collection).

The minimalist yet sophisticated packaging is refillable (for both cream and serum), reconciling luxury, functionality and responsibility.

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