Committed to the animal cause from the outset, the activist brand has succeeded in its ambitious challenge to become the world’s first 100% vegan beauty products company.
It’s hardly surprising that one of the first beauty companies to fight animal testing in cosmetics is also the first to commit to a 100% vegan product catalog, certified by the Vegan Society. The Vegan Society is the world’s gold standard for vegan certification in many sectors, and is a mark of confidence for The Body Shop products, as its process is so thorough, with meticulous evaluation of each supplier and raw material manufacturer.
In concrete terms, 4,000 ingredients and over 1,000 references had to be validated (face and body care products, fragrances, make-up, etc.)! The brand has achieved the ambitious target it had set itself for 2021, when “only” 60% of its range was Vegan Society approved.
Faithful to the convictions inherited from its creator Anita Roddick and its desire to work for ever more responsible beauty, The Body Shop has not shied away from any challenge, even going so far as to revise the formulas of several of its best-sellers, such as its White Musk fragrance and its iconic hemp hand cream, in order to meet its commitment.
“Every product formulation from The Body Shop is now certified by the Vegan Society. We know that vegan beauty is …
