Globally, in the beauty and skincare industries, 122 billion bagged samples are produced each year, potentially being incinerated or reaching landfill areas. Since stopping the production of bagged samples in 2018, Ren Clean Skincare has already saved four and a half million samples in its transition to different strategies.

True to its slogan “Clean to Skin. Clean to Planet,” the brand is introducing the first luxury beauty sample tube made from 100% recycled, resealable and recyclable aluminum in collaboration with Tubex (the world’s leading producer of aluminum tubes). The tube features a smart resealable mouthpiece that eliminates the need for safety seals or mini plastic caps. Its aluminum mouthpiece further reduces the use of plastic and facilitates tube recycling, whereas traditional samples using mixed materials are difficult to recycle. All this with a very satisfying design and aesthetic qualities.

Aluminum is a widely recoverable material that is infinitely recyclable. It can be melted down and reformed without losing its quality, and the process can be repeated over and over again. Nearly 75% of the aluminum that has been produced is still in use. Using recycled aluminum has a smaller carbon footprint than the same tube made from virgin aluminum. It …