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The 2025 edition of Paris Packaging Week!
Thursday, April 6, 2023Products news

The return of loose powder

Le retour de la poudre libre

At the heart of all trends, loose powder is making a comeback and taking its place in our makeup routines for a clean, well-groomed complexion. Formulas enriched with hyaluronic acid or amino acids no longer dry out the skin.

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Free as a bird!

Airy and light as a breath, loose powder has no equal for refining the complexion, mattifying it, giving it a neat look and setting makeup all day long.

One of the most original is Givenchy’s Prisme Libre, which combines a harmony of four colored powders to unify skin tone and boost light. A visionary idea (the different tones adorn the face with an unparalleled radiance, giving the complexion a lively look) that has allowed the brand to establish itself as an expert in the art of mastering light. Since the launch of the 4-Color powder in 2006, Prisme Libre has never stopped reinventing itself and has become an emblem of Givenchy makeup, giving birth to an entire line. It has been so successful that the brand has just launched a mini version, responding to the needs of consumers, who are attached to the practicality of portable formats (Prisme Libre 4 Couleurs Mini, €31, five harmonies, exclusive at Sephora and on the Givenchy eshop, availability: April 24).
For this new version, the cap is made of at least 70% recycled plastic. The five harmonies adapt to all skin tones, from the lightest to the darkest.
The formula, …

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