The sensation is surprising… You have the impression of washing your hair with a conditioner with a creamy texture (some of them are called"hair care"). Cleansing Conditioner ) and you gain an extremely soft, light and silky hair material… and still clean! Unlike traditional shampoos (a lot of surfactants, few care ingredients), shampoos low poo contain few surfactants (always unsulphated and among the mildest and least foaming, such as those derived from sugar: Lauryl glucoside, for example) and many care agents, emollients, nourishing and moisturizing (glycerin, vegetable oils, fatty alcohols, vegetable extracts, vitamins…), as well as hair conditioning agents (panthenol or provitamin B5). As in Yves Rocher's Delicate Wash Cream Low Shampoo, which contains a protective hawthorn extract from organic farming (200 ml, €6.60; launch price: €3.30, from 2 to 30 March). Silicone-free, sulphate-free, dye-free and obviously paraben-free, this formula, rich in over 99% natural ingredients, respects the integrity of the hair fiber. Needless to say, this new generation of"washing cream", which effectively lathers very little, is suitable for all hair types (except very oily) and will delight colored hair.

Originally…

To all lord all honor… the ancestor of shampoo low poo is undoubtedly the Crème aux Fleurs de Léonor Greyl (200 ml, 21.85 €), launched in 1973, a cleansing cream that deeply nourishes very dry, curly or coloured hair and soothes sensitive and irritated scalps, especially after colouring or straightening. Then, 40 years later, the"no poo" fashion went through there (see also the article A fasting cure for your skin? ), vindicating the visionary Leonor Greyl. In May 2015, it is the turn of Matrix, a brand distributed in salons (belonging to the Professional Products division of the L'Oréal group), to offer the first Biolage products in the range. cleansing conditioners adapted to different hair types: Cleansing Conditioner Conditioner Cleansing, 500 ml, 25 €, with citrus fruits for fine hair, acai extract for normal hair or pomegranate extract for curly hair. These new"washing care products", which vary according to the density and thickness of the fibre, leave hair soft and shiny, smooth and disciplined, easy to style, without frizz or static effect. They also save time by using only one product that washes and packages at the same time. According to Matrix," in the United States, 20% of women are looking for an alternative to traditional shampoo. They opt for shampoos without sulfate, dry shampoos but also cleansing conditioners or low poo care ". The abundance of Afro-Caribbean hair probably has something to do with it! As we have understood, this type of shampoo is primarily for dry or dehydrated, curly, curly or frizzy, damaged and of course colored hair. They can be fine, but not too greasy, these last requiring a more purifying shampoo (one did not say stripper!).

A slightly different instruction manual

Whereas with a classic shampoo, most of the application is done on the scalp (we only stretch the shampoo over the lengths), the shampoo is applied on the scalp. low poo It benefits the entire head of hair. It must be evenly distributed from root to tip. We start by massaging the scalp, then we take some product (according to their density and their length) to coat the lengths well. And we let it work for five minutes. When rinsing, a little water is added to emulsify several times, while gently massaging the scalp. If it is suitable for daily use, the shampoo low poo can also be used between two traditional shampoos.

Ariane Le Febvre