After having invaded the pharmacy and the selective sector (and before reaching the supermarkets), innovative vitamin C treatments are now entering the institutes en masse! 2023 will see the triumph of this star vitamin in all distribution channels.
We will only see her in 2023, that’s why several episodes must be dedicated to her. The first one takes place in beauty salons. The latter celebrate the benefits of this “Swiss Army knife” of cosmetics both in product lines and in cabin treatments.
The first to have “popularized” vitamin C in the spa circuit (but also in pharmacies) is certainly SkinCeuticals with its best-selling serum containing 15% pure vitamin C (synthetic ascorbic acid, undoubtedly the most effective vitamin C, but which can be irritating for sensitive skin because it requires an acidic pH, below 3.5): CE Ferulic (30 ml, €157.70).
In the fall of 2022, it will be the turn of Institut Esthederm, Mary Cohr, My Blend and Dermalogica (the American brand is very present in spas and institutes, especially in Oh My Cream treatment rooms) to present their innovations, and in 2023 it will be Yon-Ka who will enter the dance!
Institut Esthederm has just launched Intensive Vitamin C² Double Concentrate (Intensive range, 10 ml, €39). This serum contains two forms of vitamin C (10% pure vitamin C in powder and 2% pro-vitamin C or Ascorbyl Glucoside in an emulsion). Both vitamins C are preserved in a double …
