The new Cosmed-SVP quarterly report is completed by the key indicators of the cosmetics industry’s VSE-SMEs. This summary presents the quarterly evolution of key figures relating to the life of companies in the cosmetics industry: investment, innovation, employment, economic outlook, managers’ morale. The aim is to help professionals measure, over time, the economic impact of the general context.

“In 2020, at national level, business failures in France fell by 38.1%, reaching their lowest level in 30 years. Several factors explain these figures. Firstly, the aid put in place to support entrepreneurs. Secondly, creditor summonses, which traditionally account for 30% of liquidations, have disappeared. Frozen until the summer due to regulatory changes, summonses did not resume at the end of the year, as public and private creditors were encouraged to seek out-of-court settlements. However, it is feared that the increase will resume in 2021 for three reasons: because of a catch-up, when the aid ceases (hence the need to plan for a gradual exit from aid) and when creditors start assigning again,” analyses Jean-Marc Giroux, President of Cosmed.
“However, the cosmetics industry belies all the alarmist forecasts. The difficulties have been greatly reduced by the governmental measures (PGE, short-time working…), the …