Just like Boots which signed a partnership with Deliveroo, it’s the turn of the Korean cosmetics leader to partner with a company specialized in food delivery. Amore Pacific has just announced that Yogiyo is now taking over the delivery of its consumers’ beauty product orders.
Amore Pacific (the eponymous brand and cosmetics group owning brands such as La Neige or Sulwhasoo) is moving up a gear in terms of delivery. Thanks to a contract with Yogiyo, the second most popular meal delivery service in South Korea, customers will be able to receive their packages within the hour. The orders will be picked up by couriers at the Aritaum store, which is owned by Amore Pacific and distributes all the group’s brands.
For now, the project is in the testing phase. Only Seoul residents can use the service. But if the results are conclusive, this system will be extended to the whole of South Korea.
