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Wednesday, June 10, 2015Sector

China Beauty Expo Cements its Position in the Beauty Industry

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China Beauty Expo (CBE), Asia’s leading beauty trade, recently concluded its 20th edition on a high note, reinforcing its status as the definitive exhibition for the market. Results.

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China Beauty Expo Press release

 2,120 (an increase of 15% from 2014) suppliers from all over the world, including Cheislie Formulations, Jala, L’oreal, P&G and Reef Cosmetics, Shanghai Jahwa, showcased the latest beauty and cosmetics innovations during the three-day event. This year’s event occupied over 150,000 sqm (an increase of more than 20% from 2014) of exhibition space.

Held in Shanghai New International Expo Center from 19 to 21 May 2015, CBE registered a total of 312,000 visits from trade professionals from across the region, which represented a 14% increase compared to 2014. This year, a large proportion of visitors were senior decision-makers, including executives from companies such as SASA, Sephora, Watsons and a number of leading distributors.

Claudia BONFIGLIOLI, International Director, Informa Beauty and Informa Baiwen (CBE), said, “ The global beauty market has been projected to reach new heights, with Asia continuing to lead the global market in the years ahead. The show is well poised to support the industry’s growth, and we look forward to bringing more of the industry together to help them realize the full potential that the market possesses .”

Professional Trade Event

Exhibitors at this year’s event were pleased with their decision to …

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