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Tuesday, October 6, 2015Sector

Cosmetics advertising: still in progress

Télécharger le Bilan Publicité et Produits Cosmétiques 2014/2015

On Friday 2 October 2015, the ARPP and the FEBEA presented the 2nd"Advertising and Cosmetics" report, the results of which measure the level of application of ethical rules by the industry. With a general satisfaction, since one notes a rate of conformity in progression compared to the 1st balance sheet published in 2013.

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Stéphane Martin, Director General of ARPP (Autorité de Régulation Professionnelle de la Publicité) and Patrick O', Director General of ARPP (Autorité de Régulation Professionnelle de la Publicité);Quin, President of the FEBEA (Federation of Beauty Companies) that was presented this second sectoral report.
And no one turned a blind eye, with the 98.66% compliance figure announced at the outset, up from 97.5% in 2012.

The context

We know: since the entry into force of Cosmetics Regulation 1223/2009, cosmetic claims are under surveillance. To be used, they must meet the six common criteria that have been defined (compliance with the law, truthfulness, evidence-based, honesty, fairness, transparency and fairness);This will be the subject of a European Commission report to be presented to Parliament and the Council by 11 July 2016 at the latest. And the text of the Regulation states that"if the report concludes that the allegations do not respect the common criteria, the Commission shall take appropriate measures, in cooperation with the Member States, to ensure compliance".
This means, according to the ARPP, that'if the European Commission were to consider in 2016 that the common criteria were not met, it would take corrective measures. A positive list of permitted …

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